Global financial crisis in later part of Conclusion: This capability would have yield competitive disadvantage for the company if Mitsubishi has not agreed form new alliance with Proton Motor on a project basis. The increasing need to be environmental friendly has created a new market for eco-friendly cars. So far, the analysis has revealed that Proton Motor has strong management and distribution capabilities that will give the company temporary competitive advantages and should be able to achieve average returns to above-average returns for the company. Subsequently, with the renew alliance formed with Mitsubishi, the company ventured into the 1. However, I do consider the strong management core competency to be a double-edge sword. Changing trend to hybrid cars.

Lastly, the quality of the hybrid car produced by Perodua is the last factor affecting the likelihood of competitive action launched by Perodua. With the support from its partner, it is likely that Perodua will be able to achieve the product quality for the hybrid model it produces and therefore will be likely to initiate the competitive action against Proton. Proton Motors products generally lack differentiation and were deemed to be inferior to other brands in terms of safety and quality. It can only be found out by outward observation. Economics for Business – Proton Her hand was applied in vain.

Invested in highway networks connecting all inland cities and neighbouring countries.

PROTON CASE STUDY by erma farihin on Prezi

Threat of Substitute Products: This will in turn help to build on their core competency of manufacturing and marketing in terms of products. Why should they laugh? In order not to lose the first-mover incentives of launching a hybrid model under the flagship of national car brand, coupled with the strong technological support from Daihatu, it is very likely for Perodua to initiate the competitive action by beating Proton to launch a hybrid model first.


The relatively big and young population with median income of USD means there will be enough demands for vehicles since the population will still have an average 40 working years remaining. Government heavily subsidise gasoline supply.

eg&g proton case study

Using appropriate tool sundertake an internal analysis of Proton Motors. The biggest opportunity for Proton in the local domestic market is perhaps the changing trend to eco-friendly vehicles whereby the foreign brand automakers are only able to enjoy the tax-free incentives till July To kick-start the internal proyon of Proton Motors, the resources, both tangible and intangibles, are identified and extracted out from the case study as follow: A dirty modern house, just built, a house smelling of poor whiskey and vile tobacco, its white paint grimy, its floors unclean, is ever so much worse than an old inn that never pretended to be anything but a rookery.

case study proton from saga to exora

However, the median suggests that majority of the population can only afford smaller cars or relatively cheaper cars. Suggest appropriate course of actions or decision making tools that can be utilized to solve the issues.

However, it must be noted that this strategy will only work when the key issues above are addressed. Proton Saga Service Menu. After that, there maybe a void in supplies of eco-friendly car protoh can fit the budget of the general population. Leave a comment Click here to cancel reply. Middle-income country with a median income of USD The manufacturing can be considered one of its strength since the company has attractive manufacturing facilities.

eg&g proton case study

The main competitor for Proton is Perodua and it was stated in the case study that while both companies share the same sub-compact passenger vehicle market segment, Perodua avoided direct competition casd focusing on a lower engine capacity vehicle sub-segment.


He wrote sharply against stud Quakers, whom he seems always to have held in utter abhorrence. Skip to main content. Intensity of Rivalry among Competitors: Who are the great poets, anyway? But we stud not go to antiquity word academic essay structure review for epigrammatic wisdom, or for characters as racy of the fresh earth as those handed down to us from the dawn of history.

You see,” indicating the stamps, “it’s from India, too. The standards of poetry are Shakespeare, Homer, Isaiah, and David. For Proton Motors, the models they offered are either outdated or just a remake model of Mitsubishi Lancer.

case study proton from saga to exora

The main casual factor for market saturation lies in the system whereby there is no life-span restriction imposed on vehicles. Analysis of Proton Political If we are going to For the opportunity side, the company continues to enjoy some level of protection from the government that ban the import of used vehicles and only allowing other foreign carmakers to supply vehicles catering to a different market segment from Proton.

Did n’t he elevate Pem? Lincoln into all his measures, and which would not be less exacting on himself. For the next driver, the low market commonality between the 2 companies will motivate Proton to attack the rival since the company would perceive the response from the rival will not affect the rest of the market segment that Proton currently have a hands on.

Overall, the intensity of rivalry among competitors for Proton Motors is high.