ITC E CHOUPAL CASE STUDY SOLUTION

ITC E CHOUPAL CASE STUDY SOLUTION

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. ITC gains as intermediaries are removed, and transportation costs decrease. Privacy Policy Designed by Smitinfotech. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. This can be exchanged for other ITC products. Kiler Questions Who could create more value with our customer base than we can? They also handle the physical transportation of the goods and earn a commission on it.

How do we know when we achieve our goals? It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. How do we know it is effective? The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. ITC gains as intermediaries are removed, and transportation costs decrease.

Privacy Policy Designed by Smitinfotech. ITC gains as intermediaries are removed, and transportation costs decrease.

itc e choupal case study solution

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. ITC also uses e-Choupal as a medium to advertise consumer products.

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itc e choupal case study solution

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. How do we know when we achieve our goals?

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

The e-Choupals are operated by a stuyd operatorwho also doubles up as an ITC salesman. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. They also handle the physical transportation of the goods and earn a commission on it.

Farmers using e-Choupal on an average receive 2. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

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itc e choupal case study solution

Its International Business Division was created in for trading in agricultural commodities. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

If the farmer finds the quote attractive, he iyc take the produce to an ITC collection centre and receive payment within two hours. Copyright The DeSai Group.

Case Studies

This can be exchanged for other ITC products. This also provided indirect benefits to the company reducing the risk stjdy several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. How do we know it is effective? Kiler Questions Who could create more value with our customer base than we can?

Why is it Innovative. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.