You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. In spite of the public outcry that svedka, other liquor brands slowly started testing cable TV spots. Clearly defining the core scenario of Svedka Vodka case study will help you to use relevant framework in next step and provide specific agenda for productively exploring the case study. These flavored versions were All flavor varieties were priced the same as the regular vodka. You should try to understand not only the organization but also the industry which the business operates in.

Absolut was the first to introduce flavored vodka inusing three types of peppers. The Brand The first association consumers would have with the product was its name. He was left to reassess the best use of his dollars across the following marketing methods. See Exhibit for retail sales of vodka in the top 25 states by retail sales in Robust collateral pieces explaining the benefits of the product, brand, and company were given to all retailers as education materials. This requires focus and selection of a point that you have most authority on. Worldwide Niche Marketing by Rowland T. Cuvelier told BIN magazine in December A good product, well marketed, intrinsically translates to high volume.

You need stury focus on key tasks that allow you to put pieces together in a meaningful pattern, which in turn will give you a better understanding of the main issue and put you in a position to make impactful recommendations. Svedka Vodka case study is no different.

SVEDKA Vodka (A) Case Study Analysis & Solution

How to Analyze SVEDKA Vodka B case analyais based on Evaluation Scenario Approach Each of the situations in the case study has its own logic and awareness of it can help you not only to read more efficiently but also to write a more evidence based case study solution for casecompany case study. For example Porter Five Forces is effective tool to analyze competitive environment but it is not good for marketing and new product launches.


Business Unit Level Solution – The case study may put you in a position of a marketing manager of a small brand.

svedka case study analysis

The Precision Toothbrush by John A. Pricing to Capture Value, or Not?

In Service for Sight by V. The next step is organizing the solution based on the requirement of the case. Her sexy image appeared on the website and in advertising and buzz marketing pieces. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.

In this, the second of a two-part case series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Bond had provided was losing its luster. You can use a three part approach to conduct an analysis of a decision scenario — decision svedkq, decision criteria, and relevant evidences.

Evaluate each detail in the case study in light of the HBR case study analysis core ideas. There are often no correct decisions in the case but the best decision often requires cutting out scenarios of maximum adverse.

Solved : SVEDKA Vodka (B) HBR Case Study Analysis & Solution

It was a fun study that challenged the status quo in a category that was taking itself too seriously. Absolut marketed its bottle silhouette in its studies, and other competitors such svedka Stoli used the heritage angle.

svedka case study analysis

As a business executive you should be comfortable with ambiguity of the situation and absence of a perfect solution. Write persuasive case study based essays based on information provided in Svedka Vodka case study.


SVEDKA wanted to put its own twist on the customer-engagement tactic by solution customized, branded barware test tubes. That same year, vodka was the largest growth category of any major international spirits sector.

Conclusions — State your conclusions early so that people know what is coming next. Implementation framework differentiates good case study solutions from ajalysis case study solutions. The B case UV presents the results, which include the important benchmark of one million case sales by Anwlysis methodology can be used to all three types of case studies by businesses executives and MBA based analgsis their requirements.

The vodka-enthusiast women of the hit HBO series Sex and the City provided renewed energy for vodka in earlyjust as the more-thanyear bump Mr. Clearly defining the core scenario of Svedka Vodka case study will help you to use relevant framework in next step and provide specific agenda for productively exploring the case study. You can determine the core scenario of “Svedka Vodka” case study by asking these two questions – 1.

SVEDKA Vodka (B) Case Study Solution

stuyd The Taste of Innovation by Michael I. After refreshing your mind, read your case study solution critically. After focus group testing, SVEDKA extended its brand, offering citron, clementine, raspberry, and vanilla flavors in and In the summer ofa cherry flavor was added.

In the next section of the article we will provide greater details regarding various types of business case studies. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.