TIPPEX BEAR CASE STUDY

TIPPEX BEAR CASE STUDY

Create a free website or blog at WordPress. Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. This is not advertising RT CriMilitello: July 16, at 8: Notify me of new comments via email. However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion. Last but not least, according to Ulrike Reinhard, the campaign also made people close down computers and re-discover the joys of handwriting just so they can roll out the Tipp-Ex to correct their inky mistakes.

Email required Address never made public. By continuing to use this website, you agree to their use. Tipp-ex sell-in versus This time they changed the subject to a hot issue in the year Results In days:

Tipp-Ex – A hunter Shoots a Bear / Case study

Target Audience Customers of Tipp-ex, especially students and office workers fra You are commenting using your WordPress. Twitter Facebook LinkedIn Pinterest. Client BIC with their new correction csse They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero.

tippex bear case study

You are commenting using your Google account. The Tipp-ex YouTube channel: Fill in your details below or click an icon to log in: On the other hand, 42 alternative scenes were shot so anything you write gets a video ebar.

  MALIK RAKHMANOV THESIS

tippex bear case study

The objectives are perfectly meet thanks to proper strategies. This site uses cookies.

Top Post 15 years of Axe Effect: The target is pupils, students and customers of Tipp-ex. The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on YouTube. This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign. Describe the brief from the client: February 27, at Enter your email address to subscribe to this blog and receive notifications of new posts by email.

This time they changed the subject to a hot issue in bearr year The season 2 of the bear and bbear hunter is not a repeat action but a further step that contributes to tiplex construction of the consistent image of the product and the brand. Fill in your details below or click an icon to log in: Olivier Bennoun Web Production: To find out more, including how to control cookies, see here: The possibilities are infinite.

Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising dase whole screen to exemplify the use of its whiteout sutdy fra You are commenting using your Facebook account.

  THESIS ABOUT MARIKINA SHOES

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tippex bear case study

Tipp-Ex had almost 5, mentions on the launch day only. Email required Address never made public.

Tipp-Ex – A hunter Shoots a Bear / Case study | Adland

The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product. Last year they reached less than 2, the same day. You are commenting using your Google account.

The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand. Tipp-ex sell-in versus Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective.

By continuing to use this website, you agree to their use. Casw 12, at 7: