TIPPEX BEAR CASE STUDY

TIPPEX BEAR CASE STUDY

April 13, at 2: Why is it successful? It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear. The tippexperience hit countries around the world. Create a free website or blog at WordPress. This site uses cookies. April 15, at 1:

Describe the brief from the client: At the end of the video the viewer decides whether the hunter should shoot the bear or not. April 15, at 1: Leave a Reply Cancel reply Enter your comment here It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear. The tippexperience hit countries around the world. The Tippexperience hit countries around the world.

Tipp-ex sell-in versus February 27, at Leave a Reply Cancel reply Enter your comment here All these efforts help to create an engagement among the audience in the way of providing special experience with sstudy product.

tippex bear case study

To find out more, including how to control cookies, see here: This site uses cookies. The effort broke down the boundaries tippex YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product. The possibilities are infinite.

Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads

Considering that the target audience of this campaign are yippex and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey gippex YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra Leave a Reply Cancel reply Enter your comment here By continuing to use this website, you agree to their use.

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Our strategy was to beat a specific relation between this target and the brand, and thus virally spread the Tippexperience. This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign.

tippex bear case study

On the other hand, 42 alternative scenes were shot so anything you write gets a video response. The Tippexperience hit countries around the world. Shares, likes and comments on Facebook: You are commenting using your Twitter account.

Email required Address never made public. Strategies The strategy was to form a unique relationship between an ordinary product, as well as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform.

Olivier Bennoun Web Production: Tipp-Ex had almost 5, mentions on the launch day only.

At the end of the video the viewer decides whether the hunter should shoot the bear or not. You are commenting using your Google account. Notify me of new comments via email.

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The product is known to more people and the image of the brand is strengthened as a result of season 2. The campaign is logically signed: This site uses cookies. Describe the brief from the client: Shares, likes and comments on Facebook: Describe how the promotion developed from concept to implementation: Louis Audard Digital Production Manager: This is not advertising RT CriMilitello: The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on YouTube.

Tipp-Ex – A hunter Shoots a Bear / Case study

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